Website Design & Development

A good visual design reflects the identity, or the personality of the work, in a clear and confident way. It has to be rendered in respect to the wide range of needs and configurations of website users. That is why simplicity, minimalism and giving priority to usability guidelines is helpful, if not essential.

Usability is a measure of how well the users can use a website to reach their goal effectively, efficiently and satisfactorily.

I have extensive experience with Yootheme Template Frameworks since 2009, which I believe is one of the highest quality in the market. Since 2013 I have been working with UIKIT framework, which is a new base for Yootheme, and is highly optimized in terms of code-base and adaptability to multiple display sizes.

Content management systems (CMS) are softwares that enable content editors to create, edit and publish content to a website, without the need for web-technical knowledge. Two of the widely-used CMSs are WordPress and Joomla, and there are many more in the market. Depending on the needs of the client I can use WordPress or Joomla.

Beside the base software, there are plugins and extensions (additional pieces of software) that help with enhancing these CMSs with additional functionality, security, and technical features.

I have been using multiple CMS systems since 2003 and have seen the evolution of them. Based on experience, I use a set of plugins to enhance the usability of the CMS for my clients. By fully separating the template (visual) framework from content management side, I reduce the complexity of content editing, while maintaining a high level of visual consistency all over the website.

In simple terms, search engine optimization refers to the process of improving a website to increase its visibility when people search for related products or services search engines, such as Google. With SEO the chances for the target audience to find your website, through searching for specific keywords, increases.

A complete SEO service has different aspects that needs to be taken care of.

In our studio I do not offer focused SEO services, yet, when I design and develop the website I carry that lens with me. There are functions, pieces of software and features that are included in my work which takes care of the core needs for an SEO friendly website.

Since the beginning of 2021 I have started offering an in-house website-hosting service. The server hardware is based in Germany, in one of the well-known / highest-rated data centers, serving tens of thousands of customers. The software, from operating system all the way to the web and database servers, plus the security layers, are all designed and managed in-house. This creates some additional advantages for my clients:

• Avoiding a third party hosting provider reduces the complexity of work specially when there are technical issues, or specific technical needs.
• The server is highly optimized for the specific softwares that I use.
• Resources are shared only with my own clients.

This translates into a significant increase of performance, in some cases up to 4-5 times faster processing than a normal shared hosting provider. The performance of a website is considered as an important factor, as it affects the search engine rankings and user experience.